Best Digital Marketing Type With Strategies And Example
Are you concerned about digital marketing and the best digital marketing strategies? Here in this article, you will be made known the meaning of digital marketing collectively with the best marketing strategy.
Meaning Of Digital Marketing
Digital marketing is online marketing efforts or assets. Pay-per-click advertising, email marketing, social media marketing, and blogging. Are all examples of digital marketing—as they help in introducing people to your company and convince them to buy.
Almost anything can be a digital marketing asset. It only needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal.
HERE’RE JUST A FEW EXAMPLES:
- Branded assets (logos, icons, acronyms, etc)
- Your website
- Video content (video ads, product demos, etc)
- Social media pages
- Written content (blog posts, eBooks, product descriptions, testimonials, etc)
- Images (infographics, product shots, company photos, etc)
- Online products or tools (SaaS, calculators, interactive content, etc)
Like you can perhaps see, this list just scratches the surface. Most digital marketing assets will fall into one of these categories. But smart marketers are continually coming up with new ways to reach customers online, so the list keeps growing!
- Social Media Marketing
- Digital Marketing Strategies
- Pay-Per-Click (Ppc)
- Search Engine Optimization (Seo) Marketing
- Conversion Rate Optimization (CRO)
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Native Advertising
Social media marketing is the free organic way to use social media platforms. Like Facebook or Twitter to market your business. And, just like SEO, organically marketing your business on social media takes a lot more time and effort. But in the long run, it can deliver much cheaper results.
The list of digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using:
Pay-per-click (PPC) advertising is actually a broad term that covers any type of digital marketing. Where you pay for every user who clicks on an ad. For example, Google AdWords is a form of PPC advertising called “paid search advertising” (which we’ll go over in a second). Facebook Ads are another form of PPC advertising called “paid social media advertising” (again, we’ll get into that shortly).
If you don’t want to pay to show up in the SERPs, you can also use search engine optimization (SEO) to try and rank pages or blog posts on your site organically. You don’t have to pay directly for every click, but getting a page to rank usually takes quite a bit of time and effort.
Conversion rate optimization (CRO) is the art and science of improving your online user experience. Most of the time, businesses use CRO to get more conversions (leads, chats, calls, sales, etc) out of their existing website traffic.
Email marketing is the oldest form of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing) or promote an event.
Content marketing is another fairly broad digital marketing term. That covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc) to build brand awareness or drive clicks, leads or sales.
Affiliate marketing is essentially paying someone else (a person or a business) to promote your products and services on their website.
There are a lot of different ways to market your business online, which is why many businesses either hire an agency to manage their digital marketing efforts or pay for an in-house marketing team and marketing automation software to cover their needs.
Ever get to the bottom of an article and see a list of suggested articles? That’s native advertising. Most native advertising falls under content marketing because it uses content to attract clicks (“you’ll never believe what happens next!”). Often, native advertising can be a bit hard to spot, since it is usually mixed in with non-paid content recommendations…but that’s kind of the point.
Digital marketing is a great choice for any business. At Disruptive, we’ve used digital marketing to help all kinds of businesses grow—from mom-and-pop shops to internationally recognized universities and beyond. That’s the beauty of advertising online. If you know who you want to target, you can use digital marketing to target anyone, anywhere.
However, that being said, certain types of businesses will benefit more from certain types of digital advertising. As a quick overview, let’s take a look at which strategies tend to work best for business-to-consumer (B2C) companies and business-to-business (B2B) companies:
Generally speaking, B2C companies have much lower price points than their B2B counterparts. After all, it can be a little hard to sell a $150,000 drill bit (believe me, they exist) to a harried mom. But a $10 pair of kids pants? That’s a fairly straightforward sell.
The good news is because B2C companies aren’t trying to sell incredibly expensive products or services, they don’t need big sales teams or complicated marketing funnels. All they have to do is get their products or services in front of the right audience with the right messaging and the rest should take care of itself.
As a result, the primary goal of most B2C companies is to get people into and through their marketing funnel. For example, if you can get that harried mom onto your kid’s clothing website and offer her an exciting deal, there’s a good chance that she’ll buy it today. You don’t need to build a ton of brand awareness or trust before you can close a sale.
With that in mind, B2C companies often see great results from higher-funnel marketing channels like social media marketing or paid social advertising. These channels do a great job of getting your business in front of potential customers who might not otherwise know that you exist.
Now, supplementing with other digital marketing strategies like paid search or SEO is always a good idea, but if you have to pick one channel to start with, paid social advertising or social media marketing are great options for B2C.
In contrast, paid search is a great option for B2B companies. Most B2B companies have very specific niche audiences that can be hard to target using social media. However, if you sell $150,000 drill bits and someone searches for a “diamond-tipped oil drilling bit manufacturer”, you want to be the first result they see. Yes, you might pay more for your click than you would with paid social advertising, but with a $150,000 price tag, it’s money well spent.
In addition, most B2B companies have a much longer and more involved sales cycle than B2C companies. If you’re selling a $150,000 drill bit, most people probably don’t come to your site, give you a call and say “I want one.” As a result, longer-term strategies like content marketing or email marketing are often necessary to close a deal.
Of course, the right blend of digital marketing tactics will vary from industry to industry and business-to-business, but simply comparing B2C to B2B should help give you a sense of how different strategies can be better for certain businesses. Not every strategy is right for every business, but with a little trial and error, you should be able to identify the most profitable approach for your company.
As you can probably imagine, digital marketing on mobile is very different from that of the desktop. These days, these differences are particularly important because smartphones are now the primary device people use to interact with the internet.
With 60% of internet activity taking place on mobile devices, the shift from desktop to mobile has had a profound effect on digital marketing.
Last year, Google Ads got rid of the sidebar ads on their results pages to create a consistent experience between mobile and desktop. Facebook Ads still shows sidebar ads on desktop, but only shows in-stream ads on mobile. Shorter blog posts outperform longer blog posts on mobile…and the list of differences goes on and on.
To be honest, in today’s world, it’s a good idea to assume that people will encounter your marketing on mobile and then adapt your strategy for desktop as needed.
In addition to optimizing your ads for mobile, it’s also important to think about your site and landing page experience. Sure, your website might look beautiful on desktop, but if it’s impossible to navigate on mobile, you’ll end up alienating a significant percentage of your web traffic.
At a minimum, you should have a mobile-responsive website, but ideally, your mobile experience should be specifically designed to facilitate an effortless mobile experience (not just an adapted version of your desktop experience).
Whether most advertisers realize it or not, digital marketing is primarily a mobile experience now. The good news is, if you’re relatively new to digital marketing, you don’t have to worry about reinventing the wheel. You can start by coming up with compelling mobile advertisements and then adapt as needed for desktop.
In common terms, a digital marketer is accountable for using digital channels to generate leads and build brand awareness. Digital channels include Email marketing. Online display ads.
Like many professions, digital marketing requires both a core set of hard skills (which can be relatively straightforward to learn) and a longer list of career attributes that might take years to master.
When you are deciding on a career in digital marketing, you might be wondering – Am I fit for this career? Well, has something for almost all people. If you are someone who enjoys coding, then you can easily get a spot as a web developer. Nowadays, even AI is being used to help with Interactive Technology.
Plus, data science can be used to identify customer patterns so data scientists can be of great help in digital marketing. For creative souls, digital marketing has a pool of work. Writers can go for content creation and management. Graphic designing and video editing are also important sectors.
However, since marketing is a dynamic field, if you enter it, you need to learn constantly. You have to be proactive and curious as well as understand how businesses work. The more adaptable and skillful you become, the better are your chances. To move up the ranks in the digital marketing field.
Conclusion: Digital marketing is the marketing of the future. In addition to all of the benefits we’ve discussed, all through this article. You can track the results of your digital marketing efforts with inconceivable accuracy. This means it is easy to see which strategies are producing profitable results and which ones need some work.
THANKS FOR READING.